People Do The Selling

A full 90-minute boothmanship seminar (broken into 18 easy-to-digest segments).

Topics include:

• Why trade shows can STILL be outstanding sales and marketing tools.
• Why exhibitors FAIL to use today’s trade shows effectively and profitably.
• How to set and achieve meaningful and measurable objectives that lead to true R.O.I.
• The criteria for a perfect staffer.
• How to approach a stranger and open a conversation.
• The Seven Rules for successful trade show encounters.
• And much more…